Onboarding and HR processes
A consulting firm creates a platform in Microsoft Mesh designed to give new recruits an innovative and different onboarding experience. In this virtual world called One Accenture Park, employees can bond with a small group of peers as they connect, learn together and have a safe space to ask questions. They then participate in fun and educational games while learning what the company does and how it is organized.
Throughout the NJX, new employees learn to lead while finding the intersection between the company’s values and their personal history. This is the largest global VR deployment in history, which the employee receives at home as a welcome pack.
This experience is accessible by computer, tablet or virtual reality glasses.
- 110 new additions per year
- 200,000 sessions per year
- 20+ geographical units
A multinational energy services company worked closely with a consulting firm, over 8 weeks, to develop one of the first connected worker solutions in the energy sector. This solution, designed to improve worker safety, productivity, performance and profitability, equips the company’s engineers with Realwear headsets that allow them to view and execute digitized instructions without using their hands.
In addition, it also allows workers to perform inspections digitally. All reports are documented autonomously, images are captured in the headsets and are instantly available on the ground for diagnostics. More valuable, subject matter expert (SME) assistance can be provided for routine maintenance, inspections, incident resolution and live repairs, all made possible by the solution’s hands-free technology.
Better connections from which great results are derived:
- Live information, enabling early detection of faults and suggested solutions in real time.
- Saving time and millions in production losses through more feasible, faster and simpler procedures.
- More coordinated, safe, efficient and effective workers toward a prosperous future in the energy sector
Training and marketing
Companies in different industries are creating digital twins of their production lines and assets to provide employees with remote training and support.
From any location, an operator can connect to the metaverse to train with Virtual Reality in the operation of any machinery on the production floor through its digital twin. It is also possible to connect this twin to the physical asset to operate the asset remotely.
Once in the plant, any operator can request the support of an expert located anywhere in the world. Equipped with augmented reality glasses, the operator sees the avatar of the expert at his workstation and both can interact with the machinery in real time and simultaneously.
Better connections from which great results are derived:
- Real-time collaboration through digital twins connected to physical assets
- Savings in training and attendance costs and reduction of carbon footprint by avoiding unnecessary relocations
- Remote on-site assistance provided by experts anywhere in the world
Entertainment
Two technology companies have teamed up to help a telecommunications company bring the possibilities offered by 5G technology to life through an agile AR targeting solution for a soccer stadium in Australia, with the goal of turning it into one of the most advanced stadiums and entertainment venues in the world.
The convergence of the cloud, ARCore geospatial API and the 5G network offers users the ability to interact with content, digital persona visualization, branded virtual experiences and indoor targeting, among other features.
Stadium visitors can navigate to their seats, to view pre-match AR shows, play multi-user AR games, access enhanced player statistics and performance, among other exclusive content.
- Innovative AR experience
- Agile guidance solution
- Multiple content and information
A multinational company in the private gaming industry has launched its first virtual reality experience. This innovative initiative allows the company’s customers to immerse themselves in a metaverse and enjoy exciting horse races.
Using virtual reality devices, up to four players can compete in groups to win the MetaCup, the name of the initiative, and experience an immersive virtual racetrack experience.
- Redefining the experience and great opportunities for the future
- Multiplayer: simple and accessible
- Cutting-edge technology at the service of many
After opening its doors in 2016, the Rafa Nadal Academy by Movistar has already become one of the sports centers of reference worldwide. In 2022 and on the occasion of the opening of its new facilities, its virtual version is being built in full detail.
Through Rafa Nadal’s own avatar, users from around the world can travel to Manacor, tour the facilities, learn about the essence and values of the Academy and complete the challenges that gamify the experience. For the presentation of the project, Telefónica’s first press conference was organized in the metaverse, with more than 100 journalists invited to enjoy the virtual experience.
- 48,683,568 persons reached
- 19,466 experiences performed
- 11 minutes average duration per visit
Thanks to the Immersive Now platform, users have been able to follow different events from the metaverse and enjoy them in an immersive way thanks to the 360º live broadcast.
The Mobile World Congress and the Barcelona Open Banc Sabadell (Conde de Godó Trophy) and Mutua Madrid Open tennis tournaments deserve special attention. In all of them it was possible to follow the action through 360 cameras and in the case of tennis tournaments the user could follow the match with a camera located in the chair of the chair umpire.
- Event tracking without leaving home
- Possibility to follow the matches from a completely new and immersive point of view
- More than 3,000 active users during the Mutua Madrid Open
Culture and tourism
Uniting tradition and technology through the Metaverse. The city of Zaragoza is committed to new technologies (3D virtual web, NFTs, avatars, multiplayer systems) to offer an immersive and digital experience that allows users to live the city’s festivities and perform the traditional Offering of Flowers from any place and device.
What started as a way to avoid the cancellation of the festivities due to Covid-19 has become the most viral and important tourism and marketing campaign in the city of Zaragoza. In its three editions it has reached 50 million people, with more than 300,000 unique users and almost 200,000 virtual offerings made.
- 51,101,404 people reached
- 545,053 visits to the virtual space
- 197,780 virtual offerings made
Web3, virtual avatars, NFT, blockchain technology… Art, innovation and haute cuisine are not at odds in the digital universe. After exhibiting in New York, Cleveland, Madrid and Buenos Aires, Ferran Adrià turns his 114 works of art into NFTs in the virtual elBulliFoundation. Different illustrations, prints and drawings that bring together his legacy of 30 years of culinary innovation in his own museum in the Metaverse. You can visit the collection and purchase any NFT directly from the virtual museum itself. Each NFT in the collection also grants the privilege of visiting Ferran Adrià’s new restaurant.
The virtual museum has had more than 160,000 visits and 80% of the NFTs have been sold. A great success.
- 161,610 visits to the virtual space
- 114 NFTs available
- 80% NFTs collection sold
Trade
La Torre Outlet is considered the most digitized shopping center in Spain. In addition to the state-of-the-art LED screens and the optimized application, the mall features different Augmented Reality experiences and its own 3D Virtual Space. A digital recreation of its hundreds of square meters whose virtual doors were opened to the public even before the physical space itself.
A large-scale marketing campaign with its own gamified challenge to raise awareness of the mall. Since its opening, La Torre Outlet virtual Outlet has achieved almost 120,000 visits with more than 195,000 photographs taken at the Augmented Reality photocall.
- 196,985 photographs with AR
- 117,326 visits to the virtual space
- 37,012 App users
A store has been developed that offers the user a new form of contact through the metaverse. A development made in Unity, which allows the user to visualize the different products, interact with the devices and access special offers as if they were in a physical store.
In addition, work has been done to be able to give real advice with sales representatives who, upon request, can answer users’ questions/doubts with their own avatar. In order to safeguard the confidentiality of the consultations, there is a private room for individual customer service.
- New customer contact channel
- More than 15,000 unique users
- Cross-platform service available on iOS, Android and Meta Quest 2.
Industrial Metaverse
An international food manufacturer partnered with a consulting and technology company to address the problem of product shortages. They identified digital twin technology as a possible solution and set out to create a minimum viable product (MVP).
Through an orchestration of technologies such as artificial intelligence, machine learning and others, the company gained a bird’s eye view of the factory and leveraged more relevant data in real time, which improved the associate experience. The objective was to ensure that the correct amount of product was packed in each bag.
Only two weeks after start-up, a significant impact was observed. At eight weeks, product delivery had only improved. The success of MVP paved the way for factories around the world to adopt the product delivery solution and further optimize it.
- Increased efficiency
- Production optimization
- Talent attraction and retention
A company has a large wind farm equipped with sensors capable of detecting anomalies in the operation of a wind turbine.
When operators in the Control Center installed in the metaverse receive these alarms, they can analyze the problem through the wind turbine’s digital twin or even connect with telepresence systems to mobile robotic platforms (ground, air, ship) to inspect the asset in-situ.
These robotic platforms are equipped with sensors and different high-resolution, 360º vision or thermal cameras to facilitate remote inspection of the asset.
Once the problem has been identified, the operators can send the repair or maintenance order.
Better connections from which great results are derived:
- Remote inspection of large infrastructures through mobile robotic platforms
- Complete immersion in multiple robotic platforms through tele-presence systems
- Inspection from anywhere in the world, saving costs and reducing downtime
Companies in different industries are creating digital twins of their production lines and assets to provide employees with remote training and support.
From any location, an operator can connect to the metaverse to train with Virtual Reality in the operation of any machinery on the production floor through its digital twin. It is also possible to connect this twin to the physical asset to operate the asset remotely.
Once in the plant, any operator can request the support of an expert located anywhere in the world. Equipped with augmented reality glasses, the operator sees the avatar of the expert at his workstation and both can interact with the machinery in real time and simultaneously.
Better connections from which great results are derived:
- Real-time collaboration through digital twins connected to physical assets
- Savings in training and attendance costs and reduction of carbon footprint by avoiding unnecessary relocations
- Remote on-site assistance provided by experts anywhere in the world
Health
A healthcare provider company, with the help of a consulting firm, wanted to use Metaverse to offer its front-line caregivers virtual training that recreates real-life scenarios with a digital dialysis machine, before interacting with real patients.
It is a pioneering effort in what could be a game-changer in healthcare: offering medical training in the Metaverse, or virtual world, to everyone from healthcare assistants to surgeons.
After only 12 weeks of the project, the result was a digital twin in the truest sense of the term: a scale model of the machine as it appears in the clinic, complete with all cables, saline bags, pH test kits and other accessories. Users experience the model through a virtual reality headset.
A contribution of differential value, which translates into three aspects:
- Increased efficiency by freeing up time and resources
- A new, innovative and improved way of learning
- Improved proficiency through increased dexterity and precision in machine operation
Accessibility
Sign language is not only a form of communication but also represents being part of a community. This is the origin of the prototype for the translation of sign language into written language in real time thanks to the technological capabilities of the Metaverse.
The solution makes use of SOTA Artificial Intelligence models to recognize and interpret signs. Thus, both hand gestures and facial expressions are considered, taking into account 3D data.
Virtual reality helmets collect treacking information from the body, the AI translation model recognizes the information and translates in real time. An inclusive, technically feasible and scalable project.
A contribution of differential value, which translates into three aspects:
- Accessibility as a key component
- Breaking down communication barriers
- New opportunities for inclusion
